Digital Marketig

SEO is important for greater searchability and visibility, but offers more real value than that. businesses need SEO to take their brand to the next level.

Organic search is a huge part of most business’s website performance, as well as a critical component of the buyer funnel and ultimately getting users to complete a conversion or engagement.

As marketers know, Google owns a significantly larger portion of the search market than competitors like Yahoo, Bing, Baidu, Yandex, DuckDuckGo, and the many, many others.

That’s not to say that all search engines don’t contribute to a brand’s visibility — they do — it’s just that Google owns about 75 percent of the overall search market. It’s the clear-cut leader and thus its guidelines are important to follow.

Social media for business is no longer optional. It’s an essential way to reach your customers, gain valuable insights, and grow your brand.

Let’s look at the many ways in which social media can help you connect with your target audience, engage with customers and grow your business.

Benefits of social media for brand building

1. Increase brand awareness
2. Humanize your brand
3. Establish your brand as a thought leader
4. Stay top of mind
5. Increase website traffic
6. Generate leads
7. Boost sales
8. Partner with influencers
9. Promote content
10. Go viral 

OTT apps are the future of television and online streaming services. It’s a multi-billion dollar industry that is creating a large movement in how people consume their content. If you’re entering the online streaming service in any way, OTT TV and mobile apps will definitely play a part in your business. 

Launching an OTT video streaming app for TV and mobile devices is one of the solid and sure ways to grow your video website audience. In this unit, we’ll talk about what these apps are, how they can grow your business, how to launch them and which ones are best to launch.